IAC?s CityGrid MediaBuys Yext?s Pay-Per-Call Ad Business Felix For Around $30M

IAC's Citygrid Media has bought Felix, a pay-per-call ad business from Yext, a service that helps businesses synchronize their listings across the Web. We hear the acquisition price was around $30 million. Yext originally launched at the TechCrunch50 conference in 2009 as a pay-per-call advertising service. Earlier this year, Yext shifted its focus from this service to a new product called PowerListings. The company then spun off the pay-per-call part of the company into a wholly-owned subsidiary called Felix.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/QyeKh4hfhzs/

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