Affiliate Marketing Tips - Online Business Expert Articles

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By Andrew Holtom

If you?ve not tried email marketing as part of your affiliate marketing efforts, then it?s definitely something that should be considered. It?s got a high response rate when it comes to making sales ? but only if it?s done in the right way. In this article I?m going to share with you some of the basic, and not so basic rules that will help you get the best for your business and your subscribers.

So let?s start off by looking at the best practices.

Always include an unsubscribe link. Without this you could put yourself in hot water. The CAN-SPAM regulations state that all email marketing should contain a link that provide the option to unsubscribe from your promotional emails. Tools such as Aweber will automatically add an unsubscribe link to the bottom of each email. If you don?t include an unsubscribe link then a reader may click on the Spam button in their email client and they won?t be able to hear from you again. If you receive several of these, then it?s possible that your emails will be redirected to the spam folder of everybody that you send to. Not a good outcome for affiliate marketing efforts!

Attain permission to email your subscribers. Without permission from your recipients, sending emails to them is spamming. Sending any promotional emails without permission is considered spamming and it can get you into trouble. Email marketing tools will help you to gain permission, and some of them will not allow you to contact people without this permission.

Include your contact information. Again, another CAN-SPAM regulation is to include your address and contact details on all your email marketing. After all your contacts may want to contact you via phone or through mail with questions or even to make a purchase, so help them out by adding this information to the footer of every email. Even when you are involved in affiliate marketing, making yourself credible brings bigger and better results.

Timing is everything. The time that you send your emails should be related to your target audience. If you are targeting businesses, then it may be an idea to send them emails for them to open first thing in the morning. If you are targeting consumers then after 5pm or at weekends could have an increased open rate for you. As with any aspect of marketing, it?s wise to try different times, analyse your results and apply your findings to your future activity.

Branding needs to be consistent. Every touch point with clients needs to be in line with your brand identity. This means image, style and content. If you don?t keep your branding consistent, then you could lose subscribers as they will become disengaged. They are looking to you to stay in line with what they are expecting from you. This doesn?t apply just to small businesses, but to affiliate marketing professionals too.

Consider subject lines. Most subject lines should be written to reveal the content of the email, however there is another approach that you can take. You might want to try out the curiosity of your readers by writing an intriguing subject line. Alternatively, write something friendly that has some relation to the content of the email.

Email marketing can do wonders for your affiliate marketing sales if it?s implemented in the right way.

Andrew Holtom is an internet marketing consultant. If you want to discover the secrets of successful list building, then check out this FREE video that reveals all.

You can find Andrew at his website where he shares many more proven techniques for making money online through internet marketing.

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