Customer Service ? The Life Blood of Effective Business : American ...

I?ve never forgotten the first time I called to complain about a new television set that was damaged. Not long after I had bought the television set, I turned it on to find out that the picture was somewhat distorted. Like any annoyed customer, I immediate called the manufacturer?s call-centre to see if they could fix it. To my surprise, the person who answered the phone abruptly cut me off for no particular reason.

As you could imagine, I was livid and vowed to never buy another electrical appliance from that company ever again. As a result of this unpleasant experience, it dawned upon me that customer service is the life-blood of any thriving company. So before it?s too late, let?s take a look at some surefire ways to build ?effective feel-good factors? so your clientele keeps coming back.

For me, I think good customer service is all about bringing customers back. The way you do this is to send your customer away happy. This is not as easy as it sounds. But nothing surprises your customer more than a staff member that goes the extra mile. Always look for ways to serve your customer more than they would expect. In doing so, it shows that you really care and it will leave your customer with the ?Feel Good Factor?.

In today?s competitive market place, many companies are trying to compete on price, causing hyper-competitive price wars. Smart companies, however, fight the competition with exceptional customer service. Making your business customer-centric is the most important way to bring customers to your organization.

If you want to experience good customer service, take a trip to your local Starbucks coffee shop. The first thing you?ll experience is an enthusiastic feel-good greeting from a well-trained staff member. You won?t be intimated by any of staff to order immediate. On the contrary, you?ll be surrounded by friendly and interested employees. If you are a regular, I found that the staff generally remembers your name and finally you?ll get an authentic farewell when you leave. What more could a customer ask for?

I don?t have to tell you that many businesses are forgetting about the people aspect. It?s essential to think of your customers as individuals. Once you keep this in mind, you?ll start to realize that your customers are the life-blood of your business. It never seizes to amaze me, how many businesses put all their focus on their goods, and tend to overlook the basic common sense rule of customer service.

I?m sure you know from your own experience, the worst thing to aggravate an angry customer is to show no empathy. You see, many untrained staff members reel off empathy statement with no authenticity. Think about it for a moment, even though all the right things are being said; a poor tone of voice can result in poor customer satisfaction. The next time a customer expresses his or her unhappiness, take a step back, breathe deeply, and try to put yourself in his or her shoes to feel a genuine sympathy for the customer.

Source: http://www.americanredcrossncwv.org/customer-service-the-life-blood-of-effective-business

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